You have recently announced a stronger focus on bespoke liquidity solutions and the appointment of Andy Biggs, former Head of Liquidity at IS Prime. How has your liquidity offering evolved?
The recent appointment of Andy Biggs as our new Head of Liquidity was a key part of our strategy to evolve our award-winning global liquidity offering. Andy joined the firm at a time when the market is increasingly demanding bespoke liquidity solutions. He has also joined at time when our liquidity is more compelling than ever before. Since the Playtech acquisition, CFH has devoted significant time and resource to ensuring that our liquidity is of sufficient quality, diversity and depth to satisfy the demands of a demanding global audience.
One of the most significant recent developments is that we have established an additional PB - a PB known for its outstanding reputation and global reach. This has enabled us to provide our clients with access to additional and alternative liquidity. Now that Andy is on board we are in a strong position to capitalise on these liquidity developments. We have been providing tailored liquidity solutions for a number of years but Andy’s experience enables us to offer an even stronger analytical focus to clients. As part of his role, he will also help us to develop our liquidity suite and assess new opportunities, such as cryptocurrency liquidity, which complement our existing business of more mainstream products.
How do you help clients to select the most appropriate tailored liquidity?
When a client is onboarded, we have in-depth, open discussions with them about their specific liquidity requirements. This enables us to tailor a bespoke offering that exactly meets their needs. Our honest and transparent discussions facilitate strong and lasting client relationships. We are always keen to get feedback from existing and prospective clients so that we can continue to enhance our offering.
Andy leads this approach to liquidity through thoughtful discussion with LPs and is able to tailor an offering that specifically meets client requirements. In addition, we provide clients with access to our outstanding client services team. We also proactively seek to set attractive margin rates to ensure that all aspects of our offering are highly competitive. CFH sees the initial tailoring of liquidity simply as the opening point for further discussion. We continue to review our tailored liquidity in conjunction with each client in order to make sure they are satisfied. We can tailor it further in real-time to suit any additional or complementary needs they have.
What do you consider to be your main differentiator from competitors?
We pride ourselves on being strong across the board. Being part of Playtech’s financial division has opened up significant opportunities for us and we have been able to source liquidity from many global providers. This enables us to be strong in every geography, in each time zone and across all product pairs. We have also invested in dedicated servers in Equinix data centres in London, New York and Tokyo to provide low latency, optimal execution, cost efficiencies and reliability to clients. We see our global approach as a genuine point of differentiation. It’s worth noting that we don’t just offer liquidity but also best in class technology. I think we stand out for the strength and expertise of our team, our responsiveness to clients and our ongoing drive to provide clients with outstanding customer service.
What are your future plans?
We see increasing demand from new and existing clients to be serviced exclusively by a small number of top tier LPs rather than going out to market and having numerous mediocre relationships. Thanks to the support we receive from Playtech, our technology, our deep pools of liquidity and competitive prices, we are ideally placed to help them and to provide a differentiated service on a real-time basis.
There are huge global growth opportunities for the business and we are looking to expand our team to enable us to maximise these opportunities. We believe CFH can offer attractive careers and we are looking to recruit, develop and retain the best people across all areas of the business, particularly in sales. Our staff retention is exceptional for this industry. It is largely due to the fact that we are able to offer meaningful careers and give our employees a variety of roles as they progress within the organisation. A lot of our senior managers have held various roles within the business and this approach helps to build greater knowledge about client requirements and forge close client relationships. Clients benefit from the continuity of service and this is one of our key reasons for success.
CFH Clearing is part of Playtech’s financial division, TradeTech. The globally renowned firm helps institutional clients with their complete liquidity and technology requirements, with access to a choice of platforms and a range of technology including risk management and reporting tools. CFH Clearing has over 600 institutional clients in over 80 countries and is authorised and regulated by the Financial Conduct Authority (FCA). For further information, please visit www.cfhclearing.com