Its relaxed atmosphere and associated fun seems to lead to more business and networking getting done at this event.
This year some big banks and brokers who had previously attended were notable by their absence but there was no shortage of companies taking up the slack. Traffic for brokers like Fortress Prime, FXPrimus, Swissquote, Hello Markets, ICM Capital, LMAX, Saxo bank, ADS Securities and Sucden appeared to be brisk and with new brokerages being set up there was a constant talk about demand for better liquidity. A slew of new payment providers also appeared. Tradesocio and Ayondo were showing off their social networking products whilst technology providers such as Devexperts, Fixnetix, Panda, Gold-i, Market Technologies and STAR Financial Systems all appeared busy. There was also a broad selection of binary options solutions on display.
The Swissquote team included Marc Bürki, (CEO) who was one of the people on the panel speaking about the SNB crisis. Marc drew attention to the way the announcement was handled and the need for sufficient capital reserves at brokerages to deal with such events.
This particular show was one of the better ones in terms of delegate numbers and sheer buzz, in spite or partly perhaps because of the aftermath of the SNB event in January. On some level the reality check of the “slow moving train wreck” (as Harpal Sandhu, CEO of Integral described the after effect of SNB) has invigorated people to double down and try harder.