RBS - leading the way with integrated electronic FX solutions
e-Forex talks with Michelle Neal, Global Head of electronic markets
at The Royal Bank of Scotland about the consolidation of the banks'
electronic platforms and the continuing development of its best of
breed FX e-commerce solutions and e-trading tools.
Michelle, RBS Marketplace, which was launched in 2008, is the
Royal Bank ofScotland's portal giving customers access to all of
RBS Global Banking & Markets electronic solutions in one
place. In what ways has your own role evolved and changed with
the development of this new portal?
eCommerce has always been an integral part of the trading and
distribution strategy at RBS with strong business engagement and
consistent investment. In early 2008, we merged the Debt and FX
eCommerce teams into an Electronic Markets function to leverage
our combined strengths and benefit from the associated synergies.
I particularly wanted to move away from the word "eCommerce" and
onto something more accurate and descriptive of eCommerce in a
financial markets business and so Electronic Markets was born.
Around this same time, we launched RBSMarketplace ("RBSM"), a
platform with a a common architecture for RBS to leverage and
build upon compounding successes within the business. The line
between the Electronic Markets business and our traditional
businesses are more blurred as customers use electronic services
and execution tools to compliment their relationships with RBS.
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