e-Forex Magazine | e-Forex Interview | RBS - leading the way with integrated electronic FX solutions
e-Forex Interview : RBS - leading the way with integrated electronic FX solutions
First Published in e-Forex Magazine January 2010
e-Forex talks with Michelle Neal, Global Head of electronic markets at The Royal Bank of Scotland about the consolidation of the banks' electronic platforms and the continuing development of its best of breed FX e-commerce solutions and e-trading tools.
Michelle, RBS Marketplace, which was launched in 2008, is the Royal Bank ofScotland's portal giving customers access to all of RBS Global Banking & Markets electronic solutions in one place. In what ways has your own role evolved and changed with the development of this new portal?
eCommerce has always been an integral part of the trading and distribution strategy at RBS with strong business engagement and consistent investment. In early 2008, we merged the Debt and FX eCommerce teams into an Electronic Markets function to leverage our combined strengths and benefit from the associated synergies. I particularly wanted to move away from the word "eCommerce" and onto something more accurate and descriptive of eCommerce in a financial markets business and so Electronic Markets was born. Around this same time, we launched RBSMarketplace ("RBSM"), a platform with a a common architecture for RBS to leverage and build upon compounding successes within the business. The line between the Electronic Markets business and our traditional businesses are more blurred as customers use electronic services and execution tools to compliment their relationships with RBS.
