Standing out from a crowd - how are FX e-commerce services being
Nicholas Pratt explores what it takes to rise to the top of FX
e-commerce league tables and whether differentiation in e-FX can be
more successfully achieved by delivering more client focused and
less product focused products and services.
The FX e-commerce market is a crowded and competitive place,
especially in the single dealer platform division. If there was a
league table for the banks in this space there would be at least
nine of them in the top three. This does raise the issue of how
banks are able to differentiate their offerings. In theory
e-commerce platforms should present the opportunity to showcase
innovation and compete on the best use of technology. The concern
would be that the various platforms are a simple extension of the
banks traditional FX business and the majority of FX traders
choose the bank rather than the platform. But given the level of
investment that the top FX banks have put into their e-commerce
efforts, they are of increasing importance.
Magazine articles in HTML format on this website are only available to current paid subscribers so unless you are a current subscriber you will not be able to read any more of this article. However, e-Forex has now made all flash and pdf versions of the magazine freely available to registered users so you can still access and view this article in full. Please sign in above and register your contact details and then these versions of the magazine can be found here: http://www.e-forex.net/Digital+Versions.efx
If you have already registered but still cannot access these versions you may need to upgrade your existing account.Please use the link below to upgrade your account which will give you free access to these versions of the magazine.